The 360 Degree Marketing and Sales Model is an integrated strategy designed to align all marketing activities, agencies, and vendors with the company’s objectives. This model focuses on maximizing Return on Investment (ROI) through real-time monitoring and data-driven decision-making.
Key Highlights of the 360 Degree Marketing and Sales Model:
✅ Product Analysis & Market Survey:
Detailed analysis of the product’s market potential.
Identifying target audiences through surveys and retailer interactions.
Selection of specific towns and villages for campaign execution.
✅ Sales Target and Audience Identification:
Setting realistic sales targets based on market insights.
Defining target prospects and ensuring strategic coverage of key areas.
✅ Advertisement and Branding Tools:
Use of local language and culturally relevant content for better audience connection.
Leveraging multiple advertising channels such as:
Print Media for regional reach.
Digital Media for targeted marketing.
Vehicle Campaigns for rural penetration.
Strategic use of POP Materials (brochures, leaflets) and Gift Items to enhance customer engagement and brand recall.
✅ Manpower Recruitment & Training:
Hiring experienced field executives familiar with local markets.
Conducting comprehensive product training and sales pitch preparation for maximum impact.
✅ Financial Model (Brick Model):
Building a cost-effective structure that aligns campaign expenses with field activities for better budget control.
✅ Sales Conversion & Monitoring:
Real-time tracking of sales progress.
Immediate action plans in underperforming areas to boost sales.
✅ Data Collection & Follow-ups:
Leads are gathered through campaigns and forwarded to call centers for timely follow-ups.
Ensuring regular customer engagement to improve conversion rates.
✅ Event Participation & Rural Engagement:
Actively participating in Kissan Melas, Haat Bazaars, and Exhibitions to connect with rural consumers.
✅ Reporting & Analysis:
Regular reporting at daily, weekly, and monthly intervals for performance evaluation.
Detailed analysis of customer data to identify key patterns and improve future campaigns.
✅ Post-Campaign Feedback & Future Planning:
Gathering customer feedback to improve strategies.
Developing loyalty programs, referral bonuses, and up-selling tactics for sustained growth.
The 360 Degree Model ensures efficient planning, strategic execution, and real-time monitoring to deliver exceptional sales results. Whether targeting urban markets or rural India, this model offers a robust framework to enhance your marketing strategy and achieve long-term success.
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To know more about Fateh Rural Limited’s 360 Degree Marketing and Sales Model click on this link:-
https://fatehrural.com/index.php/blogs/82-360-degree-marketing-and-sales-model