360 Degree Marketing and Sales Model align all the activities, agencies and vendors towards the achievement of the company’s goal. This model helps to maximise the ROI (Return on Investment). The ROI is measured in real terms and is monitored on real time basis. The actions are taken accordingly in order to get desired results. Every marketing activity starts with a goal. To achieve that goal, different activities are planned, different agencies and vendors are hired. All the agencies and the vendors are controlled by the marketing managers of the companies. Sometimes, the activities are aligned but the vendors and agencies are not aligned. Secondly, the marketing plans do not monitor sales on real time basis. The measurement of ROI is also done on factors other than sales. The misalignment of marketing and sales leads to erratic results. In order to solve this problem, the 360 Degree Marketing and Sales Model came into existence. In this model, all the activities are optimally planned. Secondly, alignment and monitoring of all the activities are done on real time basis. All the parameters point towards the product sales. First of all, a product analysis and a market survey is done in order to understand the brand positioning and market potential of the product in a particular area. The target audience is identified and sale targets are set. After selecting the towns and the respective villages, advertising activitiesand tools are selected and planned. Experienced field manpower is recruited as required. A financial brick is developed around which the whole building of marketing campaign is built. The model starts with the data collection supported by a call centre and branding activities. The leads are generated and converted through field force and followed up through call centre. The branding is done at retailer level, in the selected villages and towns. Electronic media and print media is used for the mass campaigns
and digital media is used for specific hitting. Sales are monitored and actions are taken as per requirement. Reports are generated on daily basis and sales are ensured. After the completion of the campaign, the feedback is taken and planning for the next phase is done. The 360 Degree Model can work wonders, it is explained as follows.